12 WEEK BUILD & SCALE INTENSIVE
A hands-on build experience where we don’t just talk strategy—we build your growth engine together.
Let’s make 6-figure months your new normal.
We begin Tuesday May 19, 2026!
Who Is This For?
Coaches or Instructors who have an online offering and:
are industry experts and don’t know where to start to build a marketing machine
are struggling to create consistent lead flow
are struggling to use organic social media strategies to get paying clients
are struggling with email deliverability and engagement rates
want to learn how to use specific AI tools to optimize their operations
want the support, speed and certainty to build their business
want to turn their CRM into a money producing engine
By the end of 12 weeks, you will have:
The Outcome:
A fully built list-building and sales system
A clear offer that converts
CRM and lead generation engine up and running
The foundation to grow and scale with confidence
This is a 12-week intensive hands-on build experience exclusively so you can stop guessing and start engineering predictable growth.
Change your business, Change your life!
Change your business, Change your life!
What Happens Every Week
The Core Experience
Weekly Live Build Calls (12 Weeks)
Hands-on sessions where we actually build together. Not webinars or recordings. We open the tools, share screens, and build together. Not theory—you leave each call with progress done. A small group where we hold each other accountable. No one gets left behind. Ask questions as you implement.
2 Live calls each week and they are held on Tuesday and Thursday at 10am Pacific time. Replays are available to you and your team.
Access the Coach Marketing Academy (CMA) System
The CMA system contains 12 weekly modules to take you from start to finish. Every training, recording, handout and template will be stored here — all yours. Revisit as you scale. This becomes your growth guide for your business.
See below for the full 12 week syllabus.
Direct Access to Melinda
24-hour response time so you're never stuck. Ongoing feedback and accountability. Direct contact via Whats App or email. Get eyes on your funnels, emails and offers. Real-time guidance exactly when you need it — not three days later.
💥 What We Will Build Each Week 💥
Let’s Go Fishing!
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Foundation: Get clear before you cast a line.
Purpose: your why
Goals: Identify goals (how can we measure success)
Round Up: round up current assets including tech, team and social channels
Asset Checklist
Legal Side: legal company logistics
Money: bank account, card processor, expense/income tracking template
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Design your “Bait, Hook & Reel System” that turns strangers into paying clients
The Fish: Who are you trying to “catch”?
Your Playbook: Value Ladder, Lead Magnet, EPO (Entry Point Offer/Low Ticket Offer/Tripwire)
Your Offers (Mid or High) and/or Membership model
Basic branding (colors, fonts, logo)
Offer Clarity Workshop: Pricing + positioning strategy, nail down your clear compelling core offer
Simple path from lead → client
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Fishing Techniques: Audience Growth Strategy to fish where they're biting and show up where they already are
Where to fish?
Social Channels
AI Tools (for content and video creation)
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Build Your Tackle Box: Set up the tools and system you need to catch and keep leads. Your Lead Generation Engine.
Software and Funnels (CRM & Backend Setup, Task Management, website, landing pages, email, LMS, shopping cart)
CRM Setup Checklist
Email Marketing Strategy
Plug and Play Templates (Lead Magnet, squeeze page, tripwire page and welcome page, Email sequences)
Lead Magnet launch
Tripwire launch
Clean, scalable foundation for growth
Organized system to capture, track, and nurture leads including automation setup so nothing slips through the cracks
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Reporting & Growth: Read The Water: Know your numbers, spot the patterns and fish smarter
Know Your Numbers, what and How to Measure
Google Analytics and reporting software that will not break the bank
Plug and Play Templates to use for reporting
Growth: how to interpret and where to adjust
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Deep Sea Fishing: Go further, cast wider and land bigger clients
Social Media Organic
Social Media Paid ADs - pros/cons and how to get started (IF you choose)
Engagement strategies leveraging AI tools and building your team
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The Catch: Reel it all in — refine, optimize, and close more clients
Revisions
Audits
Reporting
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Reel It In: Your system is built. Your lines are set. Now we scale.
Revisions
Audits
Reporting
Included, No Extra Cost
The Bonus Stack
Plug-and-Play Templates
Lead magnet outlines, high-converting squeeze page copy, welcome email sequences, and sales templates — ready to customize and deploy immediately.
→ Saves hours. Removes the guesswork entirely.
"Fishing Techniques" Playbook
Exact lead generation strategies that get eyes on your offer — includes organic and paid ads strategies. No more posting and hoping. Just very strategic fishing, where we define the WHO, WHERE, BAIT and JOURNEY! This is the exact method I use to scale businesses.
→ Turn your content into a lead machine.
Personalized Funnel Review
Your pages, your messaging, your offer positioning — reviewed with real eyes on YOUR business, not a generic framework.
→ So you're not building blindly.
Offer Clarity Workshop
Nail down your membership model, low, mid and/or high-ticket offers. Pricing and positioning guidance so your funnel leads to revenue, not just clicks.
→ Stop undercharging. Start converting.
CRM Setup Walkthrough
Step-by-step guidance to organize your leads, set up automations, and build a clean backend that scales with you.
→ Clean backend = scalable business.
Lifetime Access
As a pilot member, you are locked in for life. Every training, every recording, every template — yours forever. Revisit as you scale (or even start another business). This becomes your growth guide for life.
→ You own this system forever.
Join the “Build and Scale Intensive”
The full experience is $4,500.
Right now, it’s $1,500.
⚠️ Once this round is filled, enrollment closes and the next opportunity to join will be at the full investment. Enter “SPECIAL” at checkout.
We start Tuesday May 19
INVESTMENT: $4,500 $1,500
This is a experience opened to 6 coaches who are serious about building and scaling.
As of today we have 1 spot left.
Real Results. Real People.
What Past Clients and Partners Say
Melissa Neill
“I can highly recommend Melinda as professional, trust worthy , hard working and has a range of skills. Most importantly, she cares about the business and has a passion and desire that you would normally only find with business owners or founders. She really cares about the mission...
I know when I first started working with Melinda - it was one of the best decisions I made for the business.”
Founder & CEO for Body By Bikini
Keith Leonard
Director of Education for Robbins-Madanes Training"Melinda has been an invaluable member of our team, and her dedication, creativity, and contributions have helped Robbins-Madanes Training to become the premiere coaching institute...
Let's celebrate Melinda and thank her for all she has done to help us thrive as a team and organization.”
Chief Development Officer for Robbin-Madanes TrainingJonathan Keim
I am writing to enthusiastically recommend Melinda Schug, whose transformative impact on our organization cannot be overstated. When Melinda joined us, our company was navigating a challenging transition. The backend of our operations needed an upgrade, calling for not just a skilled professional but a visionary leader. Melinda rose to the challenge with a rare combination of technical expertise, marketing savvy, and operational brilliance—a true triple threat.
Tami Spence
“I’ve worked closely with Melinda over the last five years on multiple businesses, and I’m beyond proud of what we have accomplished under her direction. Not only did we take a struggling business and completely redesign all internal processes and structures to better support staff and clients, but we’ve also managed to triple the company’s annual revenue in the process…
She deeply cares about the work she does and it shows in the high-quality results she achieves.”
Business Technology Advisor
Rocky Obermeyer
"I run a firearms training and defense business. My world is tactics, precision, and execution — and that's exactly the standard I hold everyone around me to. Melinda met it. She came in, assessed what we had, and got to work. She put the right team in place, optimized our CRM, and set up the systems we need to actually grow our membership — not just manage it.
If your business is running you instead of the other way around, Melinda is the person you call. She doesn't just hand you a plan — she builds it with you and makes sure it works."
Founder and CEO of H2K Defense
Founder & CEO of Megs Publishing Megan Ferry
“I've been burned before by people who overpromised and underdelivered. Melinda was the complete opposite. She got inside my business, asked the hard questions, and built something that actually worked. She thinks about your business like it's her own — and that's genuinely rare.
Stop figuring it out alone. Melinda is who you hire when you're ready to build it right."
Frequently Asked Questions
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The Build and Scale Intensive is 12 weeks long and helps coaches/instructors who have an online offering build the foundation to generate leads and get more clients to help them set up the infrastructure to hit 6 figure revenue months without becoming the bottleneck. We focus on what actually moves the needle.
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Most clients see a positive return on investment and continue past the initial 12 week commitment. Most clients generate an extra $5,000–$10,000 after the initial 90 days and continue to grow from there.
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Absolutely. Most of our clients find their sweet spot between $50,000 - $100,000 each month. Many successful coaches join because they want to grow and be around others to learn what's working to optimize faster.
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No, we work with owners outside of the U.S so long as you are in an English-speaking country. All calls are in English and take place in Pacific Standard time.
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As with anything you want to create: the more time you invest, the faster the results.
We recommend allocating at least 10 hours each week:
- Attend weekly live calls (2 hours)
- Watch all trainings (2 hours)
- Do the assigned work (6 hours)
You can do more or less as each week may vary and of course this is an intensive, so take massive action and really dedicate the next 12 weeks to building your business. -
Our programs come with a results-based guarantee IF you do the work. If you complete all the weeks, submit every assignment, attend the live sessions, implement the steps as directed, and can demonstrate that you did the work and you still have not seen any results, then we will issue a full refund. You can review our refund policy here.
Build it once. Scale it forever.
12 weeks from now, you'll either have a fully built growth engine — or you'll wonder why you waited.
Copyright © 2026 Melinda Schug and/or Coach Marketing Academy LLC,
8175 E Evans Road #12902, Scottsdale AZ 85260,
All Rights Reserved.