ATTENTION: COACHES & INSTRUCTORS
How To Transform Your Knowledge Into A Profitable Digital Course...
A hands-on 12 Week Build and Scale Intensive so You Can Impact Thousands and Become the 'Go To' Authority In Your Niche!
CLICK BELOW TO WATCH FIRST!
Next Intensive Begins Monday September 21, 2026!
12 Weeks
of Live Building
$12k+
in bonuses included
1:1
Access to Melinda
Who is this for?
Coaches or Instructors who have an online offering and:
Are ready to build a real system, not chase another random tactic.
Want consistent, predictable clients instead of feast-or-famine months.
Are willing to do the work and implement live during the 12 weeks.
Want direct guidance from someone who has actually built it successfully.
Have an offer that already helps people and are ready to scale it.
Want to stop guessing and finally engineer their growth.
The core experience
By the end of 12 weeks,
you will have:
A dialed in offer
A clear, compelling offer positioned to the right client at the right price.
A working hook & funnel
A repeatable post, hook, and sale system that turns attention into booked calls
A lead gen engine
A predictable system generating the right leads on repeat, week after week.
Your CRM & Automation
Tech and automation set up so follow-up happens without you lifting a finger.
The numbers that matter
A simple reporting rhythm so you make decisions with data, not guesswork.
Momentum to scale
A business built to grow beyond you, on track to make 6-figures your normal.
Change your business, Change your life
The core experience
What happens every week
This isn't a course you watch alone. It's a build you do with support, every single week.
every week
Weekly live build calls
Show up and build in real time. We work through each week's system together, answer your questions live, and make sure you leave with it done, not just understood.
full library
Access the Coach Marketing Academy
Get the complete CMA training library on marketing, sales, operations, and leadership so you can go deeper on any system the moment you need it.
direct line
Direct Access to Melinda
You're never stuck. Get eyes on your funnel, your offer, and your numbers from someone who has built and scaled the exact thing you're building.
the 12-week build
What we'll build each week
Let's go fishing. Here's the exact path from foundation to a full catch.
Week 1: Foundation
Get clear before you cast a line.
· Purpose: your why
· Goals: Identify goals (how can we measure success)
· Round Up: round up current assets including tech, team and social channels
· Asset Checklist
· Legal Side: legal company logistics
· Money: bank account, card processor, expense/income tracking template
Week 2: Bait, Hook, & Reel System
Design your “Bait, Hook & Reel System” that turns strangers into paying clients.
· The Fish: Who are you trying to “catch”?
· Your Playbook: Value Ladder, Lead Magnet, EPO (Entry Point Offer/Low Ticket Offer/Tripwire)
· Your Offers (Mid or High) and/or Membership model
· Basic branding (colors, fonts, logo)
· Offer Clarity Workshop: Pricing + positioning strategy, nail down your clear compelling core offer
· Simple path from lead → client
Week 3-4: Fishing Techniques & AI Tools
Fishing Techniques: Audience Growth Strategy to fish where they're biting and show up where they already are
· Where to fish?
· Social Channels
· AI Tools (for content and video creation)
Weeks 5-7: Build Your Tackle Box
Build Your Tackle Box: Set up the tools and system you need to catch and keep leads. Your Lead Generation Engine.
· Software and Funnels (CRM & Backend Setup, Task Management, website, landing pages, email, LMS, shopping cart)
· CRM Setup Checklist
· Email Marketing Strategy
· Plug and Play Templates (Lead Magnet, squeeze page, tripwire page and welcome page, Email sequences)
· Lead Magnet launch
· Tripwire launch
· Clean, scalable foundation for growth
· Organized system to capture, track, and nurture leads including automation setup so nothing slips through the cracks
Week 8: Reporting & Growth
Reporting & Growth: Read The Water: Know your numbers, spot the patterns and fish smarter.
· Know Your Numbers, what and How to Measure
· Google Analytics and reporting software that will not break the bank
· Plug and Play Templates to use for reporting
· Growth: how to interpret and where to adjust
Weeks 9-10: Deep Sea Fishing
Deep Sea Fishing: Go further, cast wider and land bigger clients
· Social Media Organic
· Social Media Paid ADs - pros/cons and how to get started (IF you choose)
· Engagement strategies leveraging AI tools and building your team
Week 11: The Catch
The Catch: Reel it all in — refine, optimize, and close more clients
· Revisions
· Audits
· Reporting
Week 12: Reel It In
Reel It In: Your system is built. Your lines are set. Now we scale.
· Revisions
· Audits
· Reporting
Everything you also get
The Bonus Stack
The tools that make the build faster and the results stick.
Plug-and-Play Templates
Lead magnet outlines, high-converting squeeze page copy, welcome email sequences, and sales templates — ready to customize and deploy immediately.
→ Saves hours. Removes the guesswork entirely.
"Fishing Techniques" Playbook
Exact lead generation strategies that get eyes on your offer — includes organic and paid ads strategies. No more posting and hoping. Just very strategic fishing, where we define the WHO, WHERE, BAIT and JOURNEY! This is the exact method I use to scale businesses.
→ Turn your content into a lead machine.
Personalized Funnel Review
Your pages, your messaging, your offer positioning — reviewed with real eyes on YOUR business, not a generic framework.
→ So you're not building blindly.
Offer Clarity Workshop
Nail down your membership model, low, mid and/or high-ticket offers. Pricing and positioning guidance so your funnel leads to revenue, not just clicks.
→ Stop undercharging. Start converting.
CRM Setup Walkthrough
Step-by-step guidance to organize your leads, set up automations, and build a clean backend that scales with you.
→ Clean backend = scalable business.
Lifetime Access
You are locked in for life. Every training, every recording, every template — yours forever. Revisit as you scale (or even start another business). This becomes your growth guide for life.
→ You own this system forever.
Join the “Build and Scale Intensive”
We start Monday September 21, 2026
INVESTMENT: $2,997 $1,997
This is an experience open to serious coaches who want to grow their business.
As of today we have 10 9 spots left.
**Once this round is filled, enrollment closes and the next opportunity to join will be at the full investment.
Change your business, Change your life
What clients and COACHES say
Real Results. Real People.
“I can highly recommend Melinda as professional, trust worthy , hard working and has a range of skills. Most importantly, she cares about the business and has a passion and desire that you would normally only find with business owners or founders. She really cares about the mission...
I know when I first started working with Melinda - it was one of the best decisions I made for the business.”
- Melissa Neill
Fitness Coach and Founder of Body By Bikini
"I started with absolutely nothing — no website, no offer, no idea where to even begin. In 90 days working with Melinda, I built my entire website, defined my offer, created my lead magnet, launched a tripwire and set up a high-ticket book-a-call funnel. I have my first paying client and am also launching my first challenge funnel.
Melinda was there every single step of the way. She doesn't just teach theory, she knows exactly how to get you to take action and build a real system. Joining her intensive was hands-down the best decision I've made for my business."
- Carnivore Schug
Health Coach and Founder of CarnivoreSchug.com
“ABSOLUTELY WORTH IT! There were so many big light bulb moments in the Build & Scale Intensive, but to see that I could bring an idea that I have had to life has been so exciting. To bring something to completion is so exciting as I always get overwhelmed and just quit. This has been so good to have the patient help that keeps gently pushing me into who I know I can be!”
-Sherry-Anne DesRoches
Faith Based Coach for Women
“I’ve worked closely with Melinda over the last five years on multiple businesses, and I’m beyond proud of what we have accomplished under her direction. Not only did we take a struggling business and completely redesign all internal processes and structures to better support staff and clients, but we’ve also managed to triple the company’s annual revenue in the process…
She deeply cares about the work she does and it shows in the high-quality results she achieves.”
- Tami Spence
Business Coach and Technology Advisor
"I run a firearms training and defense business. My world is tactics, precision, and execution — and that's exactly the standard I hold everyone around me to. Melinda met it. She came in, assessed what we had, and got to work. She put the right team in place, optimized our CRM, and set up the systems we need to actually grow our membership — not just manage it.
If your business is running you instead of the other way around, Melinda is the person you call. She doesn't just hand you a plan — she builds it with you and makes sure it works."
- Rocky Obermeyer
Self Defense Coach and Founder of H2K Defense
"Melinda really knows her stuff. I came in years of coaching experience with a coaching offer and no real way to sell it. I walked out with a full funnel, a lead magnet, an interactive quiz, a tripwire, and a system that actually moves people toward working with me. And I finally understand what each piece does.
A bonus is that I have been dragging my feet on turning my audio podcast into video and now I have a Youtube channel that is increasing my reach."
-Lisa Dupree
Fitness Coach and Founder of Lisa Dupree Coaching
Frequently Asked Questions
➠ What is this Intensive all about?
The Build and Scale Intensive is 12 weeks long and helps coaches/instructors who have an online offering build the foundation to generate leads and get more clients to help them set up the infrastructure to hit 6 figure revenue months without becoming the bottleneck. We focus on what actually moves the needle.
➠ How quickly will I see results?
Most clients see a positive return on investment and continue past the initial 12 week commitment. We cannot guarantee financial return as it is up to you to do the work. If you do the work, then we can guarantee you will have your lead magnet, tripwire funnel and book a call funnel up. You will have low and high ticket offers available to sell. Most clients generate their first few sales by the end of the 90 days and continue to grow from there.
➠ I'm doing more than $10,000/month. Can I still join?
Absolutely. Most of our clients find their sweet spot between $20,000 - $100,000 each month. Many successful coaches join because they want to grow and be around others to learn what's working to optimize faster.
➠ Do I have to be in the U.S.?
No, we work with owners outside of the U.S. so long as you are in an English-speaking country. All calls are in English and take place in Pacific Standard time.
➠ What is the time commitment?
As with anything you want to create: the more time you invest, the faster the results.
We recommend allocating at least 10-15 hours each week:
- Attend weekly live calls (2 hours)
- Watch all trainings (2 hours)
- Do the assigned work (6 hours)
- Social Engagement work (5 hours)
You can do more or less as each week may vary and of course this is an intensive, so take massive action and really dedicate the next 12 weeks to building your business.
➠ What results can you guarantee? What is your refund policy?
Our programs come with a results-based guarantee IF you do the work. If you complete all the weeks, submit every assignment, attend the live sessions, implement the steps as directed, and can demonstrate that you did 100% of the work and you still have not seen any results, then we will issue a full refund. You can review our refund policy here.